Association is infectious. It is rightly said - a man is known by the company he keeps. People resort to substance abuse or become alcoholic only because of bad association. So we need to be extremely careful while choosing our companions. We should seek company of those whose life is an emblem of purity and virtue. Such noble souls can easily transform our lives. Narada Muni was the son of a maid servant in his earlier life. But once he got a rare opportunity to associate with the sages for few months. And those few months of association developed in him deep love for Lord thus making him one of the most celebrated devotees of the Lord. It is said sanghe shakti Kaliyuge – in Kaliyuga strength lies in association. And the best association in this world is that of the devotees. “The value of a moment's association with the devotee of the Lord cannot even be compared to the attainment of heavenly planets or liberation from matter, and what to speak of worldly benedictions in the form of material prosperity, which are for those who are meant for death”. (S.B. 1.18.13)
We should grab any opportunity to associate with the devotees. Srila Prabhupada built several Iskcon temples all over the world so that devotees can congregate together to discuss Krishna katha, perform kirtan and eat Krishna prasadam. In such congregations each devotee gets inspiration from each other. Association equips us with sufficient strength to successfully face any challenges.