Our actions are determined by the modes of nature which we acquire. Those who are in the modes of goodness are positive in their life and believe doing things righteously. Those in passion often try to achieve things by any means. Those in ignorance are too lethargic to even think about themselves.
Persons in the mode of passion and ignorance do not have concept of who is God and who should be the object of their worship. Srila Prabhupada explains that during World War 2, a man in Kolkata worshipped Hitler because he was able to amass huge wealth because of the war. These people propagate that one can worship anyone, eat anything and do anything because all path leads to same destination. However scriptures abhor this mindset. Srimad Bhagavatam (4.3.23) states that those in pure goodness worship only Krishna, sattvam visuddham vasudeva – sabditam: “When a man is situated in pure goodness, he worships Vasudeva.”
We should try to rise from the mode of ignorance -> to mode of passion -> to mode of goodness. We cultivate a particular mode depending on with whom we associate. For e.g. if we associate with a sadist then we too will become hard - hearted gradually whereas if we associate with devotees who enthusiastically practice Krishna consciousness then soon we will imbibe those qualities.
When Srila Prabhupada went to west then he infused spirituality in the lives of the western youths. The young western devotees got so much enthused by Srila Prabhupada’s godly qualities that they immediately started practicing devotional life with great eagerness. So we should always try to associate with those who are leading meaningful lives and are sincere seekers of divine love. This will help us to rise even beyond the mode of goodness and thus we would develop love for God. Spiritual association is the best way to achieve salvation.